6,000 micro-strokes per second
DETANGLE. DE-FRIZZ. SMOOTH. SHINE.
ALL HAIR TYPES, WET OR DRY
PATENT-PENDING HARMONIC RESONANCE

65% less friction with HARMONIC RESONANCE

(Not visible to the naked eye)
  • ★★★★★
    It's like a soundbath for my hair. Absolutely love this brush!
    Chase G.
  • ★★★★★
    I'm OBSESSED. I now call this my emotional support brush.
    Lauren S.
  • ★★★★★
    Literally life changing. I'm never going back to my old brush.
    Jane D.

Meet the Inventors

  • Dave Richmond

  • Jeff Kunkler

They co-created the InStyler—an ALLURE Best of Beauty winner and one of the best-selling hair tools of all time—and have spent their careers reimagining everyday products through true innovation.

Previous Awards

New Beauty 2008
Victoire Beauty 2011
Allure Best in Beauty
Good Housekeeping
Essence Black Beauty Award

Frequently asked questions about OO!

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  • Yes — OO!brush is designed to deliver up to 50% less tugging. The harmonic motion helps loosen tangles before the bristles reach them, reducing pull, pain, and breakage.

  • It’s built for all hair types — fine, thick, straight, curly, oily, and everything in between. It’s also safe for both wet and dry hair.

  • Yes. OO!brush is IPX6 water-resistant, so it’s safe to use with conditioner in the shower for easier detangling and a smoother finish.

  • Traditional brushes rely on force. OO!brush uses harmonic resonance to gently separate strands first — so you get less pulling, smoother passes, and more shine with less effort.

  • Yes, OO! Is safe for wet hair because it delivers the least amount of friction per stroke.

  • Yes — the reduced tugging and gentle motion make it ideal for sensitive scalps, color-treated hair, and fragile or breakage-prone strands.